TAIPEI, TAIWAN — August 2026 — XRA today announced that its President, Havene Liew, will deliver a keynote address and participate in a panel discussion at StartSphere Taipei 2026. Invited by the Department of Economic Development, Taipei City Government, XRA will present its modular Mixed Reality (MR) architecture during the Immersive Intelligence Forum on September 3, 2026, at POPOP Taipei.

Liew’s session, titled "From Pixels to Profit: Scaling Portable Mixed-Reality IPs Across B2B and Consumer Markets," tackles a primary bottleneck in Location-Based Entertainment (LBE): heavy physical venue overhead and real-estate constraints.

Using XRA’s latest flagship multiplayer MR experience, "The Lockdown MR," as a live case study, the session will illustrate how spatial mapping, behavioral analytics, and social deduction game loops allow spatial computing IPs to scale seamlessly across both corporate team-building (B2B) and consumer entertainment sectors.

"Traditional Location-Based Entertainment has long been limited by expensive venue leases, complex setups, and static regional footprints," said Havene Liew, President of XRA. "By shifting to dynamic, space-agnostic Mixed Reality architecture, we are unlocking location-independent, high-margin revenue streams. We are thrilled to connect with co-developers, hardware manufacturers, and regional distributors at StartSphere Taipei to expand modular MR IPs across Asian markets."

Key Presentation Highlights:

  • Breaking Real-Estate Constraints: How modular MR architecture eliminates venue overhead, enabling deployment in virtually any physical environment.
  • Dual-Market Scaling: Strategies for monetizing the same spatial computing IP across B2B corporate training/team-building and B2C consumer entertainment markets.
  • The "Lockdown MR" Engine: Utilizing spatial mapping, behavioral analytics, and social deduction mechanics to maximize user engagement and margins.
  • Regional Distribution: How Asian ecosystem partners can leverage cross-border spatial computing frameworks to accelerate market penetration.

Session Details:

  • Event: StartSphere Taipei 2026 (Part of 2026 TRENDY TAIPEI)
  • Forum: Immersive Intelligence Forum
  • Venue: POPOP Taipei F Building, No. 13, Sec. 2, Nangang Rd., Nangang District, Taipei City
  • Date: September 3, 2026
  • Keynote: 10:45 AM – 10:55 AM | "From Pixels to Profit: Scaling Portable Mixed-Reality IPs Across B2B and Consumer Markets" by Havene Liew (Founder, XR Associates)
  • Panel Discussion: 10:55 AM – 11:30 AM | "Built, Backed, and Lived In: How XR Moves from Lab to Life" by Moderator: Andy Peng (President, TAVAR) | Panelists: Daisuke Suzuki (Deputy General Manager, Sony Ventures Corporation) | Tetsuya Ohashi (CEO, CinemaLeap Inc.) | Sumiko Musha (CSO, HIKKY) | Havene Liew (Founder, XR Associates)

To register or learn more about StartSphere Taipei 2026, visit https://luma.com/startspheretaipei2026

About XR Associates XRA is a prominent XR alliance headquarters in Malaysia advancing international co-operation and business opportunities in the XR industry.

Media Contact Email: connect@thexra.com Website: www.thexra.com