MISSION
Creating business opportunities that support the XR (AR/VR/MR) ecosystem.
VISION
To be the provider of choice for XR solutions by maximizing value for all our members & partners.
MOTTO
Never stop innovating in business & life.
A few things we’re great at
We maintain an outstanding reputation in the AR/VR community for uncompromising quality, superior results, and delivering on commitments.
XR SOLUTIONS
AR/VR/MR/5G solutions for tactical task force, aviation, manufacturing, MRO, healthcare and tourism. Theme park, experience centre, scenario-based simulation for skill training in driving school, hospital, military, airport and driving simulator.
GET STARTEDTRAINING
Conducting fast-track workshops in augmented reality/ virtual reality/ mixed-reality, virtual studio, 3D animation, game programming and development, visual effects and computer graphics. Certified by XRA’s industry experts.
GET STARTEDCONSULTATION
Advisor and speaker for conference, events, institutions, corporates and goverment. Level up your organisation towards industry 4.0 with XR, AI and 5G connectivity. Managing projects across the interactive and immersive XR solutions.
GET STARTEDWhy XRA
An individual no matter how talented is limited to create a finite amount of things.
But as a team, the possibilities are infinite. We care about your business, whether you are in AR/VR/MR.
AS A CUSTOMER
Get to the most experienced XR experts directly. Save your time and save your budget in searching for the right solution provider. Expand your brilliant ideas, find your solutions back by the entire XR industry.
AS A MEMBER
Expand business opportunity in the region associated with the XR industry. Sharing industry resources for effectiveness by splitting the risk of repeated development and investment. With the help from XRA’s local support team, talent pool, sales lead and funding opportunities.
AS A PARTNER
Tell your success stories through the projects that developed by our talented teams. Access to the market with your latest hardware, software technologies as strategic partner and pilot projects.
AS A COMMITTEE
Only real business can sustain a company. Set the common goals. Build the community in regional chapters. Lead the industry to the new era. Contribute your expertise voluntary.
Our Records
Keep working. Keep growing. Championing the XR industry with the power of alliance.
MEMBERS
PARTNERS
CLIENTS
awards
ABOUT US
Connecting your
business & technology at the hub of
Southeast Asia
XR Associates (XRA) has been at the forefront of offering cutting edge technologies in Malaysia for the past 8 years. As the Association of XR headquarter in Malaysia, with more than 90 company members and strategic partners from Malaysia, Indonesia, China, Australia, Canada, Singapore, Taiwan, Korea, Japan, USA. Today, XRA is the leading provider of XR solutions to the Asia market. We offer our clients full lifecycle computer systems and software engineering capabilities, innovative solutions for industry 4.0, virtual training, and effectual program management with XR (Extended Reality) included AR – Augmented Reality, VR – Virtual Reality, MR – Mixed Reality, AI, Robotic, Simulator. Provide to vertical industry including Manufacturing, Healthcare, Emergency Response, Security & Defense, Entertainment, Safety, Tourism, Automotive, Aviation, using the similar processes as in digital creative content development. We aim to increase public awareness and market demand within the digital ecosystems together with government and private sectors.
Know More
What Members Get
XRA understand your pain point. Let’s talk about real business. You focus on developing a cool product. We take care of your business development. XRA family is a trusted friend like no other.
Free Membership
Profit Earn
Friendship
XRA membership. It’s FREE!
The Strongest Business Alliance
More than 90 Members/Partners with solid background: VR/AR Digital Content Developer, 360 Video Production, Game Developer, 3D Animation, Visual Effects, Theme Park Attraction/ Design/ Construction, App Developer, Computing Technology Manufacturer, IT Hardware Distributor, VR/AR Device Manufacturer, University, Robotic & AI Provider, Simulator Developer, Association, Government Agency, Digital Content Distributor etc.
Industry Committee
Participate in our voluntary committee. Members are responsible for
ensuring that all decisions are taken in the best interests of the organisation and in accordance with the XRA’s mission aims and objectives.
Havene Liew
President
Founder
XR Associates
Keena Tan
Vice President
Education
XR Associates
Justin Wong
Vice President
Volumetric
TrueXR, CEO
Hong Jie, Low
Vice President
LBE
Seatreserve, CEO
Fariz Hanapiah
Vice President
XR Community
EDT, Creative Director
Jason Chong
Vice President
Global Strategy
Raceroom Asia, CEO
Aaron Lim
Vice President
XR Technologist
XR Associates
Nico Alyus
Vice President
Metaverse
OmniVR, CEO
Jason Low
Vice President
Global Events
Virtual Tech Frontier, CEO
William Irawan
Vice President
Indonesia Chapter
PrimeSkills, CEO
Aryeh Sternberg
Vice President
Australia Chapter
Prime Variable, CEO
Mark Wong
Vice President
Singapore Chapter
FXMedia, CEO
Brian Krawitz
Vice President
USA Chapter
XR Community
Leo Zhang
Vice President
China Chapter
HenYork, CEO
Jin Park
Vice President
Korea Chapter
Virnect,
Global Business Development
Testimonials
Don’t take our word for it – here’s what our members say:
XR Associates
has experts worldwide in the Augmented Reality
and Virtual Reality fields as members of XRA,
a platform you can leverage to bring your XR business to the next level.
Jason Chong
Raceroom Asia, Malaysia
The global XR community is growing
because of initiatives like the XRA, connecting AR/VR experts across the region to deliver quality projects and grow the market.
Aryeh Sternberg
Prime Variable, Australia
XRA helped us define and prioritize the segments to enter Malaysia with our solutions. They executed a go-to-market strategy with a differentiated positioning and deep consultation to help VIRNECT win in this very crowded market.
Jin Park
VIRNECT, Korea
Latest News
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CelcomDigi Metaversity in Collaboration with XRA and VIRNECT: Pioneering the Future of Tertiary Education
[Petaling Jaya, Malaysia, March 22, 2024] – CelcomDigi Berhad (“CelcomDigi”) proudly introduces CelcomDigi Metaversity™, an innovative educational platform set to redefine tertiary education in Malaysia. Developed through the company’s Innovation[…]
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VIRNECT Partners with XRA and Unit Concept to Empower the Energy Industry with XR
VIRNECT has announced its strategic partnership with Unit Concept through its Southeast Asian Distributor, XR Associates Malaysia. The primary objective of this collaboration is to introduce cutting-edge XR solutions to[…]
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