About THEXRA — Industrial XR & AI from Malaysia

About Us

Headquartered in Malaysia. Built for the world.

Headquartered in the heart of Malaysia's heavy industry — Bandar Bukit Raja, Klang, Selangor. THEXRA is an MD (Malaysia Digital) Status tech company officially certified by MDEC (Malaysia Digital Economy Corporation). THEXRA is dedicated to the deep integration of XR (Extended Reality) and AI (Artificial Intelligence). We focus on vertical sectors such as manufacturing, healthcare, and energy, driving a quantum leap in production efficiency and achieving zero-accident safety goals through high-precision simulated practical training and AI-driven smart collaboration for MRO sectors.

11
Nations in our ecosystem
100+
Strategic partners
200+
Global proven records
Our Journey

Two decades of building the future

2005

Creative Roots

Began the journey with VGA Productions in Kuala Lumpur. In storytelling and visual arts, earning recognition as an award-winning film director with Astro.

2012

Entering the Gaming Industry

Founded Mediasoft Entertainment Sdn. Bhd. in Puchong, establishing one of Malaysia's largest original IP game development studios. Malaysia's first PS4 game developer. Best Employer awarded by KWSP.

2014

Pioneering Virtual Reality

Founded Dutajaya Media Sdn. Bhd. (DJM), Southeast Asia's very first original IP VR game studio. Licensed across 11 countries. Southeast Asia's Champion and Global Merit Winner recognised by Alibaba's CACSC.

2016

Expanding to Location-Based VR

Founded Havson Group Berhad. Acquired Mediasoft, DJM, EXA Global, and TomoTech Singapore, launching Southeast Asia's first multiplayer, large-space VR theme park in Kuala Lumpur.

2018

Digital Economy Recognition

Named in the Digirati50 by Digital News Asia (DNA) as one of the top 50 CEOs shaping Malaysia's digital economy. Best UNITE Showcase awarded by Unity Singapore.

2019

Uniting the XR Ecosystem

Founded and served as President of XR Associates Malaysia (XRA) in Damansara Perdana to drive the growth of the global XR industry. Best Community awarded by SIVA. Branched out in 6 countries.

2022

Launching THEXRA

Founded THEXRA, a premier tech firm specialising in industrial-grade XR and AI productivity solutions.

2023

Strategic Partnership & Expansion

Bridged South Korea and Malaysia by becoming the official distributor of VIRNECT—introducing CES award-winning XR and AI solutions to the Malaysian market in partnership with CelcomDigi and Unit Concept.

2024

Industry Leadership & Accolades

Honored with the Best Community SIVA Award (Shenzhen, China) and solidified our position as Malaysia's No.1 XR enterprise solutions agency.

2026

Strategic Relocation & Hyper-Local Support

Moved our corporate headquarters to Bandar Bukit Raja, Klang to better serve industrial clients across the Klang and Shah Alam areas with rapid, prompt, and high-efficiency ecosystem responses.

From the Founder

Building trust. One brick at a time

Havene Liew, Founder & CEO of THEXRA
Havene Liew
Founder & CEO, THEXRA
LinkedIn

At THEXRA, our home is right in the center of Malaysia's industrial heartland—Bandar Bukit Raja in Klang, Selangor. Living and working here gives us a firsthand look at the daily struggles and very real human risks faced by workers in factories, power plants, and terminal ports. As a tech company with MD Status, we believe our job is to do much more than just install software; we are here to make technology work for people by combining Extended Reality (XR) and Artificial Intelligence (AI).

For too long, traditional industrial operations have treated hardworking staff like replaceable parts in a machine, asking them to handle dangerous, complicated tasks with nothing but outdated manuals and rigid tools. We are completely changing this approach by focusing on three simple pillars: Intelligence, Synergy, and Empowerment. Through highly accurate XR smart devices and simulators, alongside smart AI tools, we take the fear out of high-stakes maintenance and repair work. By replacing guesswork with hands-on confidence, we protect your workers on the ground and chase an absolute zero-accident safety goal.

We know AI can seem intimidating, but we firmly believe it will not replace humans—instead, it is here to level up your workforce so they can work smarter and evolve into better careers. To make this happen, THEXRA works closely with over 100 deep vertical industry partners globally and local universities to build a real-world ecosystem. Keeping people safe isn't just the right thing to do; it directly cuts down on expensive equipment damage, eliminates costly workplace injuries, and shortens training times. At THEXRA, we are building a future where cutting-edge tech and human skill work together perfectly to build businesses that are both deeply safe and highly profitable.

Havene Liew
Founder & CEO, THEXRA
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Internship

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Committee

Industry leaders shaping the agenda.