Accelerating Next-Generation Tech Adoption at the CelcomDigi AI Experience Centre

Located at Subang Hi-Tech Park, the CelcomDigi AI Experience Centre (AiX) stands as Malaysia’s flagship hub for immersive technologies, artificial intelligence, and 5G enterprise solutions. To engage tech enthusiasts, private enterprises, government-linked companies (GLCs), and academic institutions, CelcomDigi required dynamic, tangible, and high-impact industrial use cases.

As an ecosystem partner, THEXRA implemented a three-tier deployment encompassing multi-industry XR enterprise demonstrations, an ultra-immersive smart collaboration workspace, and a large-scale municipal Digital Twin.

CelcomDigi AiX Tele medicine

1. Multi-Industry Enterprise XR Showcases

Powered by VIRNECT Make & View and VIRNECT Remote, THEXRA brought real-world operational workflows to life across an array of enterprise-grade smart devices:

  • Diverse Hardware Integration: Demonstrations deployed across Microsoft HoloLens 2, RealWear Navigator 520, Meta Quest 3, and Apple iPad devices to match specific operational ergonomic needs.
  • Vertical Industry Solutions: Built actionable use cases tailored for Healthcare, Engineering, ICT, Automotive, Oil & Gas, and Higher Education.
  • Academic Innovation Collaborations: Co-developed educational and operational simulations alongside leading Malaysian universities, including Universiti Malaya (UM), UniSZA, UKM, UiTM, UTEM, and APU.

CelcomDigi AiX Metaversity showcases

2. Next-Generation Immersive Meeting Room with Mimas

Installed within CelcomDigi’s innovation hub at Subang, THEXRA introduced Mimas, an industrial-grade local network multimedia playback and remote control system:

  • Dynamic Video Wall Environment: Transforms the meeting room into an engaging visual environment with synchronised, ultra-high-definition content.
  • Hybrid 3D Collaboration: Features immersive video conferencing and virtual rooms where distributed teams can brainstorm and manipulate spatial 3D models in real time.
  • Cloud-Independent Local Architecture: Operates over a secure local area network (LAN), ensuring instant responsiveness, ultra-reliable playback, and zero dependency on external cloud connections or uninterrupted public internet.

CelcomDigi Immersive Meeting Rooom

3. Smart City Digital Twin Platform

Collaborating directly with CelcomDigi for a local municipal government initiative, THEXRA co-developed an urban-scale Digital Twin platform:

  • Unified Real-Time Visualization: Aggregates live data streams across municipal traffic flows, public infrastructure health, energy consumption, and environmental metrics.
  • Data-Driven Urban Planning: Enables city administrators to simulate urban developments, detect incidents, and dispatch services proactively.
  • Foundation for Sustainable Cities: Delivers a connected, responsive framework designed to optimize energy efficiency and future-proof municipal services.

CelcomDigi Smart City Digital Twin

Strategic Impact

  • High-Value Client Engagement: Positioned the AI Experience Centre as a premier benchmark for private enterprises and GLCs assessing Industry 4.0 and 5G investments.
  • Proven Cross-Platform Versatility: Showcased how no-code XR tools integrate seamlessly across mixed reality headsets, assisted-reality headbands, tablets, and spatial display walls.
  • Smart Governance Advancement: Set a benchmark for public sector operational visualization through real-time Smart City Digital Twin technology.