[Official Announcement] THEXRA to Connect Malaysian-Chinese XR Industry at Vmax 2026 Expo in Guangzhou Kuala Lumpur/Guangzhou — The XR Associates Malaysia (THEXRA) is excited to announce its official presence at the upcoming Vmax 2026 Expo, held at the Canton Fair Complex from May 10 to 12, 2026. This year’s theme, “VR Entertainment and Immersive Reality,”…
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Helping You Make the Right Choice for Your XR Journey General Questions Q1: What is XR, and how is it different from AR, VR, and MR? A: Extended Reality (XR) is an umbrella term that covers Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR). • AR: Enhances the real world by overlaying digital…
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In the fast-evolving world of immersive technology, Extended Reality (XR) is no longer just a futuristic concept—it’s a powerful tool for innovation in industries ranging from education and healthcare to manufacturing and government services. As enterprises and agencies explore XR solutions, understanding key trends and search behaviors can guide decision-making and adoption strategies. At XR…
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Unlocking the Potential of XR: Enhancing Experiences Across Industries At XR Associates (XRA), we are at the forefront of revolutionizing the way people interact with technology through extended reality (XR) solutions. From augmented reality (AR) to virtual reality (VR) and mixed reality (MR), we leverage cutting-edge technologies to create immersive experiences that transcend boundaries. Here’s…
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[Petaling Jaya, Malaysia, March 22, 2024] – CelcomDigi Berhad (“CelcomDigi”) proudly introduces CelcomDigi Metaversity™, an innovative educational platform set to redefine tertiary education in Malaysia. Developed through the company’s Innovation Centre, this initiative marks a significant leap forward in leveraging metaverse, extended reality (XR), and artificial intelligence (AI) technologies to revolutionize learning experiences. With a…
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VIRNECT has announced its strategic partnership with Unit Concept through its Southeast Asian Distributor, XR Associates Malaysia. The primary objective of this collaboration is to introduce cutting-edge XR solutions to Malaysia’s energy sector, benefiting oil and gas companies and utility industries. XR Associates, acting as a bridge between VIRNECT and Unit Concept, will provide vital…
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XRA Annual Meetup 2021 just wrapped up at 3:35pm today (11 April 2021)! First time happens in VR with Spatial.io! Total 23 attendees including members and partners using VR, smartphone, desktop browser. Participants from Malaysia, Singapore, Indonesia, Australia, China, Taiwan. Including XRA registered content developers, CG studios, VR platform creators, associations, representatives of HTC Vive,…
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Malaysia XR Excellence Center is a project collaborated in between Malaysia Technology Government Agency and XR Associates (XRA) Malaysia. Located in Putrajaya, the hub of the ministry of government Malaysia. Including Ministry of Science, Technology and Innovation, Ministry of Multimedia and Communication. THE XR SHOWROOM The mission of the MAXREC Showroom is showcasing new XR devices…
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Supported by Ministry of Communications and Multimedia Malaysia (KKMM) & Malaysia Digital Economy Corporation (Mdec). Driver Training System (DTS) is a pilot program that is aimed to improve Defensive Driving Skill & Traffic Safety Awareness. Train in a safe environment, with a powerful & cost effective virtual experience. This form is open for public survey.…
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