Ara Damansara, 47301 Petaling Jaya, Selangor, Malaysia
connect@thexra.com

BEYOND IMAGINATION

Leading the charge in advanced XR ecosystems. 

MISSION

Creating business opportunities that support XR (AR/VR/MR) ecosystem.

VISION

Be the provider of choice for XR solutions to maximize the value to members & partners.

MOTTO

Serving the customers with innovative technology solutions.

A few things we’re great at

We maintain an outstanding reputation in the AR/VR community for uncompromising quality, superior results, and delivering on commitments.We maintain an outstanding reputation in the AR/VR community for uncompromising quality, superior results, and delivering on commitments.

XR SOLUTIONS

AR/VR/MR/5G solutions for law enforcement, aviation, manufacturing, health care and tourism. Entertainment attractions in theme park, exhibition events. Scenario-based simulation for skill training in driving school, hospital, military, airport and racing sport.

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TRAINING

Conducting fast-track workshops in augmented reality/ virtual reality, mixed-reality virtual studio, 3D animation, game programming and development, visual effects and computer graphics. Best for on-job training as career enhancement.

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CONSULTING

Advisor and speaker for conference, events, institutions, corporates and goverment. Level up your organisation towards industry 4.0 with XR, AI, robotic and 5G connectivity. Managing projects across theme park and customise solutions.

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Why XRA

An individual no matter how talented is limited to create a finite amount of things.
But as a team, the possibilities are infinite. We care about your business as a whole vertical industry of AR/VR/MR/Simulator.

AS A CUSTOMER

Get to the association directly. Time and cost saving for searching the right solution provider for AR/VR/MR/Simulator. Your brilliant idea is backed by the entire XR industry rather than just one company.

AS A MEMBER

Expand business opportunity in the region that represented by association of AR/VR/MR/Simulator. Sharing industry resources for effectiveness by splitting the risk of repeated development and investment.

AS A PARTNER

Support of marketing, latest hardware/ software technology that ulitilised by XRA members. Creating success stories through the projects that developed by XRA members and customers.

AS A COMMITTEE

Only real business can sustain a company. Set the common goal. Build the community in regional chapters. Lead the industry to the new era.

Our Records

Keep working. Keep growing. Championing the XR industry with the power of association.

MEMBERS

PARTNERS

clients

awards
ABOUT US

Connecting your
business & technology  at the hub of
Southeast Asia

XR Associates (XRA) has been at the forefront of offering cutting edge technologies in Malaysia for the past 7 years. As a XR technology consulting platform. XR (Extended Reality) included AR – Augmentd Reality, VR – Virtual Reality, MR – Mixed Reaity and Simulator. We build the open place for community in Malaysia, Indonesia, China, Australia, New Zealand, Singapore, Taiwan. We share the same vision of learning and growing together with production studios and stragic partners. Today, our association is one of the leading providers of technologies and solutions to the market. We offer our clients full lifecycle computer systems and software engineering capabilities, innovative solutions for industry 4.0, virtual training, and effectual program management, using the similar processes as in digital creative content development. We aim for increasing public awareness of XR technology and creating market demand of vertical markets within the digital ecosystems.

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What Members Get

XRA understand your pain point. Let’s talk about real business. You focus on developing a cool product. We take care of your business development. XRA family is a trusted friend like no other.

Free Membership

Profit Earn

Friendship

XRA membership. It’s FREE!

Industry Committee

 Participate in our voluntary committee. Members are responsible for
ensuring that all decisions are taken in the best interests of the organisation and in accordance with the
XRA’s mission aims and objectives.  

JOIN COMMITTEE

Havene Liew

President
Founder

XR Associates, CEO

Justin Wong

Vice President
Business Development

TrueXR, CEO

Jason Chong

Vice President
Global Strategy

Raceroom Asia,  CEO

Nico Alyus

Vice President
Indonesia Chapter

OmniVR, CEO

Leo Zhang

Vice President
China Chapter

HenYork, CEO

Aryeh Sternberg

Vice President
Australia/ New Zealand Chapter

Prime Variable, Founder

Mark Wong

Vice President
Singapore Chapter

FXMedia, CEO

Testimonials

Don’t take our word for it – here’s what our members say:

XR Associates
has experts worldwide in the Augmented Reality
and Virtual Reality fields as members of XRA,
a platform you can leverage to bring your XR business to the next level.

Jason Chong

Raceroom Asia, Malaysia

The global XR community is growing
because of initiatives like the XRA, connecting AR/VR experts across the region to deliver quality projects and grow the market.

Aryeh Sternberg

Prime Variable, Australia

What makes XRA interesting is that we are made up of people who share similar interest, challenges and opportunities – constantly provide value to the XR industry. 

Justin Wong

TrueXR, Malaysia

Being part of XRA, we are able to tab and leverage the vast knowledge of the community.
XRA friendly community give us the opportunities to grow in greater heights.

Mark Wong

FXMedia, Singapore

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