MISSION
Creating business opportunities that support XR (AR/VR/MR) ecosystem.
VISION
Be the provider of choice for XR solutions to maximize the value to members & partners.
MOTTO
Serving the customers with innovative technology solutions.
A few things we’re great at
We maintain an outstanding reputation in the AR/VR community for uncompromising quality, superior results, and delivering on commitments.We maintain an outstanding reputation in the AR/VR community for uncompromising quality, superior results, and delivering on commitments.
XR SOLUTIONS
AR/VR/MR/5G solutions for law enforcement, aviation, manufacturing, health care and tourism. Entertainment attractions in theme park, exhibition events. Scenario-based simulation for skill training in driving school, hospital, military, airport and racing sport.
GET STARTEDTRAINING
Conducting fast-track workshops in augmented reality/ virtual reality, mixed-reality virtual studio, 3D animation, game programming and development, visual effects and computer graphics. Best for on-job training as career enhancement.
GET STARTEDCONSULTING
Advisor and speaker for conference, events, institutions, corporates and goverment. Level up your organisation towards industry 4.0 with XR, AI, robotic and 5G connectivity. Managing projects across theme park and customise solutions.
GET STARTEDWhy XRA
An individual no matter how talented is limited to create a finite amount of things.
But as a team, the possibilities are infinite. We care about your business as a whole vertical industry of AR/VR/MR/Simulator.
AS A CUSTOMER
Get to the association directly. Time and cost saving for searching the right solution provider for AR/VR/MR/Simulator. Your brilliant idea is backed by the entire XR industry rather than just one company.
AS A MEMBER
Expand business opportunity in the region that represented by association of AR/VR/MR/Simulator. Sharing industry resources for effectiveness by splitting the risk of repeated development and investment.
AS A PARTNER
Support for the marketing, latest hardware and software technologies that ulitilised by XRA members. Creating success stories through the projects that developed by XRA members.
AS A COMMITTEE
Only real business can sustain a company. Set the common goals. Build the community in regional chapters. Lead the industry to the new era.
Our Records
Keep working. Keep growing. Championing the XR industry with the power of alliance.
MEMBERS
PARTNERS
CLIENTS
awards
ABOUT US
Connecting your
business & technology
at the hub of
Southeast Asia
XR Associates (XRA) has been at the forefront of offering cutting edge technologies in Malaysia for the past 8 years. As the Association of XR headquarter in Malaysia, with more than 40 company members and strategic partners from the regional chapters in Indonesia, China, Australia, New Zealand, Singapore, Taiwan. Today, our association is one of the leading providers of XR solutions to the Asia market. We offer our clients full lifecycle computer systems and software engineering capabilities, innovative solutions for industry 4.0, virtual training, and effectual program management with XR (Extended Reality) included AR – Augmented Reality, VR – Virtual Reality, MR – Mixed Reality, AI, Robotic, Simulator. Provide to vertical industry including Manufacturing, Healthcare, Emergency Response, Security & Defence, Entertainment, Marketing, Tourism, Automotive, Aviation, using the similar processes as in digital creative content development. We aim to increase public awareness and market demand within the digital ecosystems together with government and private sectors.
Know More
What Members Get
XRA understand your pain point. Let’s talk about real business. You focus on developing a cool product. We take care of your business development. XRA family is a trusted friend like no other.
Free Membership
Profit Earn
Friendship
XRA membership. It’s FREE!
Featured Members & Partners
From various related industry: VR/AR Digital Content Developer, 360 Video Production, Game Developer, 3D Animation, Visual Effects, Theme Park Attraction/ Design/ Construction, App Developer, Computing Technology Manufacturer, IT Hardware Distributor, VR/AR Device Manufacturer, University, Robotic & AI Provider, Simulator Developer, Association, Government Agency, Digital Content Distributor etc.
Industry Committee
Participate in our voluntary committee. Members are responsible for
ensuring that all decisions are taken in the best interests of the organisation and in accordance with the
XRA’s mission aims and objectives.
Havene Liew
President
Founder
XR Associates, CEO
Kenny Yap
Deputy President
Inspire Entertainment, CEO
Justin Wong
Vice President
Business Development
TrueXR, CEO
Jason Chong
Vice President
Global Strategy
Raceroom Asia, CEO
Nico Alyus
Vice President
Indonesia Chapter
OmniVR, CEO
Leo Zhang
Vice President
China Chapter
HenYork, CEO
Aryeh Sternberg
Vice President
Australia/ New Zealand Chapter
Prime Variable, Founder
Mark Wong
Vice President
Singapore Chapter
FXMedia, CEO
Testimonials
Don’t take our word for it – here’s what our members say:
XR Associates
has experts worldwide in the Augmented Reality
and Virtual Reality fields as members of XRA,
a platform you can leverage to bring your XR business to the next level.
Jason Chong
Raceroom Asia, Malaysia
The global XR community is growing
because of initiatives like the XRA, connecting AR/VR experts across the region to deliver quality projects and grow the market.
Aryeh Sternberg
Prime Variable, Australia
What makes XRA interesting is that we are made up of people who share similar interest, challenges and opportunities – constantly provide value to the XR industry.
Justin Wong
TrueXR, Malaysia
Latest News
Malaysia XR Excellence Center – The Showroom
Malaysia XR Excellence Center is a project collaborated in between Malaysia Technology Government Agency and XR Associates (XRA) Malaysia. Located in Putrajaya, the hub of the ministry of government Malaysia. Including[…]
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DTS: Driver Training System Pilot Program
Supported by Ministry of Communications and Multimedia Malaysia (KKMM) & Malaysia Digital Economy Corporation (Mdec). Driver Training System (DTS) is a pilot program that aimed to improve Defensive Driving Skill[…]
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